quickframe
work-in-progress
QuickFrame is a content creation platform designed to expedite the production process for a fraction of the cost. They are part of R/GA Ventures' program that allows them to choose a track (dev, design, or strategy) and work with R/GA to improve their brand.
I was asked to continue and improve upon R/GA's vision after their time working together. While the intent of my role was strictly visual and branding designer, I have since taken on directing XD, designing, creative direction, and implementing structural and approval processes.
programs
Sketch (Plug-ins like Brand AI) + Zeplin + Principle + InVision + Photoshop + Illustrator + JIRA
Homepage Re-Redesign
I was given the rebranded homepage on the left (above) and asked to make it feel more "lively" and "in the moment" – QF wanted to really play up the exponential amount of content they're creating daily.
I opted to keep the bones of the original redesign from R/GA and escalate the design to something more layered and engaging. I achieved this by selecting special moments for the Creator and Buyer color blocks, adding a parallax for the content that is to regularly change, and making the video content the hero while the information secondary.
Buyer's Brief
Work-in-progress
I'm starting to flush out the remaining flows for creating a brief, assigning a brief, and approval processes.
