My role was to ensure we pushed the creativity of the TVC while still adhering to the brand.

For the Serena commercial, we kept the type close to the brand, but used hand lettering for the print to make it feel more personal. It was chosen as one of SHOOT’s top ten music tracks.

For the Michaela DePrince commercial, we used the standard Open Sans as the brand required, but introduced it as a light feature instead.

Chase Private Bank’s “Plan Yourself Free” campaign was a combination exercise of product design of the CPC interface and art direction.

ROLE
Design Director